KUALA LUMPUR: Forest Interactive, a leader in the telecommunications industry, proudly announces the launch of its ambitious campaign #YouMatter, the strategic third installment under the #ItEndsNow banner, and sets a formidable precedent in redefining workplace culture, underscoring the significance of awareness and unwavering commitment to eradicating harassment and discrimination.
Comprised of three pivotal phases, the #YouMatter campaign is poised to make a resounding impact:
Phase 1: Learn & Share
In this inaugural phase, the aim is to instill awareness and foster engagement across the organization through the distribution of company-wide emails and the creation of an interactive Padlet platform visible at the corporate headquarters and within the virtual workspace. The objective is to ensure that our esteemed talents are well-informed about the campaign and to encourage cross-company learning, with the targeted outcome of achieving 50% or greater engagement and knowledge sharing via the Padlet platform. Talents should be able to understand and accept multiple viewpoints and be open to varied discourses at the workplace.
Phase 2: Reiteration of Zero Tolerance Policy
The second phase of the campaign underscores the significance of education and the reinforcement of our company’s unequivocal stance on a zero-tolerance policy towards harassment and discrimination. Talents actively participate in comprehensive, in-person knowledge-sharing sessions, gaining a holistic understanding of harassment and its resolution processes. Furthermore, they gain heightened awareness of the company’s meticulously defined policies and streamlined complaint procedures.
Phase 3: Launch of the Anti-Harassment and Discrimination Committee
In the culminating phase, we formally introduce the Anti-Harassment and Discrimination Committee (AHDC) through a company-wide email and establish a supportive platform for pledges. As an integral component of the campaign, we roll out a comprehensive #IPledge initiative throughout the company, with a target of 50% commitment, recognizing talents and their unwavering commitment to fostering open dialogue and actively addressing uncomfortable conversations within the workplace. The #IPledge campaign also extends to professional networks.
Johary Mustapha, Founder and CEO of Forest Interactive, said: “As we embark on the #YouMatter campaign, we stand united in our commitment to fostering a workplace where every voice is valued, every perspective is respected, and every talent feels empowered. Our dedication to this cause aligns seamlessly with the UNGC Forward Faster initiative, underscoring the urgency of private sector engagement in advancing the Sustainable Development Goals (SDGs). We emphasize our steadfast commitment to SDG 5 – Gender Equality, knowing that by championing equality in our workplace, we contribute to a broader global movement for a more equitable and sustainable future. Together, we stride forward faster towards a world where gender equality is not just a goal but a reality.”
Forest Interactive is a preeminent player in the telecommunications sector dedicated to innovation, inclusivity, and ethical integrity and committed to driving positive change within its industry and beyond. For additional insights, please visit https://www.forest-interactive.com/.
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About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide.
Visit forest-interactive.com to learn more.
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