Brand Resources

Safe Space

The logo must stand out clearly from its surroundings.

This applies not only to the background but also to items near the logo (text, photographs and other graphic elements) that might compromise the impact of the logo. It is important to keep the logo clear of any other graphic elements.

To ensure this, an exclusion zone or ‘clear space’ rule has been established using the F icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque. The example demonstrates the minimum clear space required which is the height of the F icon from the logo.

Minimum Size

The minimum size for all printed material is 15mm wide and 85 pixels (at 72dpi) for digital on-screen use. The logo should never be used less than this size as this would lead to a compromise in readability.

For large formats such as banners, billboards and signages, the logo should be proportionally balanced to the size of the document. In all cases, the logo should never :
-Bleed off any edge
-Be cropped in any way

The logo must always maintain clear space around it especially for large formats such as those stated above here. This will preserve the integrity of the logo and allow for maximum readability.

Don’ts

• Do not rotate the logo
• Do not any texts on the logo
• Do not stretch or wrap the logo
• Do not apply fancy effects to the logo
• Do not be cropped in anyway
• Do not bleed off any edge
• Do not add any color outline
• Do not replicate the type in a different typeface
• Do not change the color of any of the logo elements
• Do not use logo without trademark ®