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Story of BTR Alice: Confronting the Stigma of Women in Esports

By July 17, 2023No Comments

JAKARTA: The name BTR Alice is no stranger to PUBG Mobile game enthusiasts. In fact, in 2020, BTR Alice became the 5th most searched PUBG Mobile player on Google. 

Though BTR Alice is no longer actively involved in the esports scene and has transitioned to being a brand ambassador for her team, Bigetron Esports, Maureen Gabriella, her real name, continues to inspire many people, especially women,to immerse themselves and pursue careers in esports.  

Alice has shared that women are often underestimated, especially in the predominantly male-dominated gaming and esports industry. Negative stigmas surrounding women in gaming still persist. However, in reality, games can be enjoyed by anyone, including women. 

During her time as a professional PUBG Mobile player, Alice has proven herself by winning the championship title at the 2019 Ladies PINC. She has also achieved several other championship titles while playing for Bigetron RA. 

Those who want to delve deeper into Alice’s life journey, career, and current activities, can participate in the #NgeHipBarengBTRAlice “A Day with BTR Alice” service program.  

This program, a collaboration between Forest Interactive and Telkomsel, offers a subscription-based SMS service that provides customers with SMS messages containing URL links to exclusive video and photo content featuring BTR Alice. 

“Forest Interactive, through Program Asik, has collaborated with content creators, gamers, and brand ambassadors such as Jonathan Liandi, Gebian, and Jena Dammaya to create various activities and content series” states Rizka Arsil, Country Manager (Indonesia Region) at Forest Interactive, “Now, we are working with former professional esports player BTR Alice to create something more creative and engaging. We want to introduce to people, especially women, that becoming an esports athlete is a career choice with great potential.”  

Telkomsel users can participate in this program by registering via SMS by sending REG <space> ALICE1 to 92325 or through UMB *500*853# with a tariff of Rp 2,220/SMS. Customers will receive 1 SMS every 2 days for 180 days, from June 23rd to December 23rd, 2023. 

Participate in the #NgeHipBarengBTRAlice Challenge and Win Exciting Prizes 

The #NgeHipBarengBTRAlice “A Day with BTR Alice” service program also invites customers to participate in an Instagram challenge with the opportunity to win attractive prizes. The prizes include a Samsung Galaxy Z Flip 4 for 1 winner, Apple Watch Series 7 for 2 winners, and a Rp 1 million Gopay balance for 5 winners. 

The terms and conditions to participate in the Instagram challenge for the A Day with BTR Alice program are as follows: 

  • Subscribe to the A Day with BT Alice service from the beginning to the end of the program. 
  • Participate in the competition by uploading a unique photo of yourself playing a game with the game in the background. 
  • The photo submitted for the competition must not contain any offensive or pornographic content. 
  • The submitted photo must be the participant’s original work and must not be plagiarized or created by someone else. 
  • Follow, mention, or tag @hip500, @program_asik, @BTR_Alicee & @telkomsel. 
  • Mention 5 friends and receive a minimum of 10 likes. 
  • Use the hashtag #NgeHipBarengBTRAlice. 
  • After uploading the photo to your Instagram account, participants must send their personal information (name as per ID card/driver’s license/passport, Instagram account name, phone number, city, and age) via direct message to Instagram @program_asik or by filling out the form at the following link: https://bit.ly/pesertaBTRAlice. 
  • The Instagram account must not be set to private. 
  • Participate in the competition according to the applicable terms and conditions. 
  • The competition photo posted on Instagram must not be deleted until the prize is received. 
  • The prizes cannot be exchanged for cash. 
  • The main winner is not allowed to be the main winner again in other Telkomsel SMS content prize programs in the same year. 
  • One winner ID (ID card/driver’s license/passport) is valid for 1 Instagram account participating in all prize programs on Hip500. 
  • The ID data (ID card/driver’s license/passport), Instagram account, and winner must be the same person (*except for participants under 17 years old who do not have an ID). 
  • The selection of winners for this program will be determined through a judging mechanism conducted by BTR Alice, and the results of the judging are final and cannot be contested. 
  • If any inconsistency or violation of the terms and conditions is found during the data verification process, the organizer has the right to cancel the winner, even if they have been announced on Instagram Live/Feed. 

 

The winners for the A Day with BTR Alice service program will be announced on November 7th, 2023. Information about the winners can be found on Instagram @program_asik, and the prizes will be awarded to the winners from November 7th to December 7th, 2023. 

For more information, please visit Instagram @program_asik. 

 

About Forest Interactive  

Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.   

Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 25+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. Visit forest-interactive.com to learn more.