JAKARTA — Forest Interactive, in partnership with Telkomsel, launch #NgeHIPBarengMelanie, a new Value-Added Service (VAS) featuring Melanie Putria, to foster physical and mental wellbeing in facing the COVID-19 pandemic.
The program, which is now available for Telkomsel subscribers in Indonesia, coincides with Mental Health Awareness Month 2021 that runs the course of May. #NgeHIPBarengMelanie shares informative videos on proper physical and mental health management during the pandemic.
Megan Faustine, Assistant Manager of Marketing and Business Development at Forest Interactive Indonesia, said the program is a part of Forest Interactive’s initiatives with their partners to encourage Indonesians to stay healthy and positive despite the country’s social restriction measures.
“Through #NgeHIPBarengMelanie, Forest Interactive and Telkomsel share video interviews with Melanie Putria where she discusses her career journey as a celebrity, model, and radio announcer. We hope that the video content is able to inspire and provide support to the public in facing these trying times,” added Megan.
The videos from #NgeHIPBarengMelanie not only feature exercise tips for beginners and home workout from Melanie Putria but also her life as an actress, model, brand ambassador, and radio announcer. Melanie also shares a lot of tips and tricks on how to be a productive public figure.
“Melanie ‘s background as an influencer for a healthy lifestyle and a brand ambassador for health products establishes that she is the best personality to inspire and motivate Indonesians to maintain their wellbeing during the pandemic,” explained Anastasia, Senior Marketing Executive at Forest Interactive Indonesia.
Telkomsel users in Indonesia can subscribe to #NgeHIPBarengMelanie by sending an SMS REGMELANIE to 92325 or call *500*907# at Rp.1100/SMS. Upon successful subscription, users will receive the video links via SMS every day for 120 days.
Apart from that, users can also join a challenge to stand a chance to win Samsung Galaxy Tab S7, Smartwatch Garmin Venu SQ Music, and Rp 1,000,000 from Melanie Putria. To participate, users need to upload a picture of themselves doing a morning workout on Instagram with a caption of their reason to live healthily. Lastly, participants are required to tag @melanieputria, @program_asik, @telkomsel, and @hip500 with the hashtag #NgeHIPBarengMelanie. The challenge runs until Aug 23.
For more information related to this program and how to win the prizes, visit yukmobi.com/faq/melanie.
About Forest Interactive
Forest Interactive develops scalable mobile platforms that enable mobile operators and content providers to build enriched customer experiences with highly-customizable and easy-to-use platforms. With over a decade of industry experience, Forest Interactive has expanded to include a workforce of 28 nationalities in 17 regional offices and 35 operating countries, providing innovative and comprehensive solutions to over 90 mobile operators and over 120 content partners with the capacity to reach 1.4 billion subscribers worldwide.
For more information, please visit forest-interactive.com.
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