KUALA LUMPUR — Forest Interactive, a developer of scalable mobile platforms, announces its partnership with Paris-based global cybersecurity firm, Evina, to detect and prevent fraudulent traffic, a cybersecurity threat exacerbated by the COVID-19 pandemic.
The initiative was called for after a significant increase in daily online traffic fraud to the company’s digital marketing campaigns in country across Asia and Europe.
“While proper restrictions have been rolled out as a guideline for affiliate marketing partners, the rising trend of digitization has intensified fraud attempts and suspicious traffic, which have an impact on the long-term sustainability of our digital campaigns,” said Khedir Yaakub, Regional Head of Marketing & Business Development at Forest Interactive.
Prior to this anti-fraud initiative, Forest Interactive attempted several restrictions such as no clickjacking, no iFrame, and no auto subscribe, yet the campaigns still acquired fake, non-human traffic.
Evina DCBprotect provides a real-time dashboard to identify sources of fraudulent traffic.
“Our collaboration with Evina is proof of our continued commitment to ensure our services are fraud-free, thus improving our customer experience and end-to-end operations,” explained Khedir, who oversees Forest Interactive’s operations in Thailand, Pakistan, the United Arab Emirates, and Nigeria. “Evina’s anti-fraud solutions would be able to detect fraud at a rate of 99.7%, with the lowest false-positive rate in the market at 0.2%. By implementing this solution into our ecosystem, we would be able to recognize authentic sources and also reduce the fraud rate percentage from a tailored dashboard, allowing us to protect our services from being promoted illegally and to more accurately optimize our campaigns.”
Meanwhile, David Lotfi, CEO of Evina, said: “Through our collaboration with Forest Interactive, a key industry player in the South Asia set on conquering fraud, we are one step closer to eradicating mobile fraud altogether, in the region and worldwide. By integrating our anti-fraud solution, Forest Interactive will witness first-hand the benefits of a drop in its fraud rate like cleaner traffic, reduced complaint rates, and better business. End-users will be protected from fraud and the mobile platform developer can go on doing what it knows best: providing innovative solutions for mobile operators, fraud-free.”
Forest Interactive will integrate Evina DCBprotect with mobile services offered in regions that are high in number of traffic fraud cases, namely Thailand, Myanmar, Pakistan, Kuwait, Malaysia, Austria, and the United States of America. The anti-fraud solution is live in more than 60 countries, preventing 300 million frauds yearly and protecting 12 million transactions daily across the world.
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About Forest Interactive (as of November 2020)
Forest Interactive develops scalable mobile platforms that enable mobile operators and content providers to build enriched customer experiences with highly-customizable and easy-to-use platforms. With over a decade of industry experience, Forest Interactive has expanded to include a workforce of 27 nationalities in 17 regional offices and 39 operating countries, providing innovative and comprehensive solutions to over 90 mobile operators and over 120 content partners with the capacity to reach 1.3 billion subscribers worldwide.
For more information, please visit forest-interactive.com and follow Forest Interactive on LinkedIn, Instagram, Facebook and YouTube.
Media Contacts:
Forest Interactive Press Bureau
C-7-2, Megan Avenue 2, No. 12 Jalan Yap Kwan Seng, Kuala Lumpur, 50450, Malaysia.
+603 2162 2728
[email protected]
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