BARCELONA: Johary Mustapha, Founder & CEO of Forest Interactive, and Mahwish Ehsan, Digital & VAS Services Lead at Forest Interactive for Middle East and North Africa, attends two prominent telecommunications events in Barcelona, Spain.
From February 26 to 29, 2024, the Forest Interactive delegation filled up their schedules with GSMA’s renowned Mobile World Congress (MWC) and Telemedia 8.1 LIVE, cementing the company’s commitment to staying at the forefront of technological innovation and business advancement.
The team actively engaged in new business development conversations, fostered relationships with potential partners, and bolstered collaborations with existing partners, covering Forest Interactive’s solutions in the areas of mobile VAS (mVAS), direct carrier billing (DCB), and content subscription.
Through targeted discussions and proactive networking efforts, they identified synergies with key stakeholders, paving the way for strategic partnerships and collaborative ventures. By leveraging their expertise and insights gained from the events, the team tailored Forest Interactive’s offerings to meet the evolving needs of the telecommunications market, in efforts to drive sustainable growth and foster innovation within the industry.
MWC is globally recognized as the premier event for the technology communications and connectivity sector. Organized by the GSMA, MWC Barcelona serves as the epicenter for groundbreaking discussions and advancements shaping the industry. This year, MWC delved into pivotal themes including humanizing AI, Manufacturing DX, Our Digital DNA, 5G and beyond, and Connecting Everything. Meanwhile, Telemedia 8.1 LIVE facilitated discussions on emerging trends in the Mobile VAS market, advertising, and payment flows.
In parallel, MWC Barcelona 2024 showcased groundbreaking innovations:
- Smartphones: Notable launches included Motorola’s rollable smartphone, Nothing Phone 2a from OnePlus co-founder Carl Pei’s venture, and Huawei’s Mate60 RS Ultimate Design. Xiaomi unveiled the feature-rich Xiaomi 14 Ultra, highlighting advancements in camera technology and user interface.
- Telecom Partnerships: Collaborations such as Nokia’s partnership with Intel and NTT’s collaboration with Red Hat aimed to enhance 5G efficiency and enable real-time AI data analysis at the edge.
- Wearables and Gadgets: Samsung introduced the Galaxy Ring, focusing on wellness tracking, while Humane AI Pin and Lenovo’s ThinkBook Transparent Display Laptop showcased innovative AI and display technologies.
- Miscellaneous: Innovations like rSIM for continuous connectivity monitoring and Thuraya Skyphone, combining cellular and satellite functionalities, demonstrated the industry’s commitment to connectivity and innovation.
Commenting on their experience, Johary Mustapha said, “Attending events like MWC and Telemedia 8.1 LIVE is crucial for us to stay ahead of the curve and maintain our position as leaders in the industry. We are excited about the opportunities these events have presented and look forward to translating our learnings into tangible advancements for Forest Interactive and our partners.”
Mahwish Ehsan added, “Being part of these industry-leading events allows us to not only showcase our capabilities but also gain invaluable insights into emerging technologies and market trends. We are committed to leveraging this knowledge to drive sustainable growth and deliver exceptional value to our stakeholders.
Forest Interactive’s participation at MWC Barcelona was also supported by the Malaysia Digital Economy Corporation (MDEC), a government agency under the purview of the Ministry of Communications and Digital, which hosted Malaysia’s first-ever country pavilion at the event.
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About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 9 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, ecommerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide.
Visit forest-interactive.com to learn more.
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