KUALA LUMPUR: Johary Mustapha, Founder & CEO of Forest Interactive, was a prominent speaker at Malaysia’s startup entrepreneur event, Entrepreneurs Summit IV, organized by NEXEA and co-organized by MyDigital Corporation. The event took place on October 17, 2023, at Menara Affin @ TRX in Kuala Lumpur.
Entrepreneurs Summit IV served as a platform for visionaries, thought leaders, and industry experts from Malaysia and beyond to unite and share their invaluable experiences and insights with aspiring startups.
The Entrepreneurs Summit IV was an amalgamation of insightful panel discussions, covering various thematic discourses. Johary was part of a panel discussion titled ‘Expand & Conquer: Entrepreneurs Going International.’
The panel brought together CEOs of Malaysian companies who have successfully expanded their operations internationally, along with a representative from the Malaysia Digital Economy Corporation (MDEC). This discussion aimed to shed light on the key factors and strategies involved in expanding into new countries and conquering foreign markets.
The panel consisted of:
- Johary Mustapha (Johary), CEO and founder of Forest Interactive (Speaker)
- Ahmad Izmir Mujab (Izmir), CEO and Managing Director of Crewstone International (Speaker)
- A. Balasubramaniam (Bala), Director of Digital Export Division at MDEC (Speaker)
- Raja Jesrina Arshad, (Jesrina) Founder & CEO of PurelyB (Moderator)
Questions addressed during the panel discussion revolved around the myriad benefits of international expansion. These included the potential to increase customer base, ways to generate revenue in diverse markets, and how business leaders can leverage access to global talents, foreign investor opportunities, and product diversification. Moreover, it also delved into the important considerations and strategies required to ensure a successful international expansion.
Johary shared that one way to find out is by researching the market and finding out more about local competitors. Knowing that a similar product or service is available in the country is one form of verifying a market. Another way would be by talking to other industry players or joining trade associations, both in Malaysia and the country you’re hoping to enter. Get your insights from people who are already involved in space.
“As a global entrepreneur, I believe that the key to international success lies in the ability to combine innovation with a deep understanding of the local markets. It’s not just about expanding; it’s about localization. The Entrepreneurs Summit IV panel discussion sheds light on the significance of this approach and the invaluable role of collaboration with industry peers and government entities,” highlights Johary.
Johary’s participation in this event underscores Forest Interactive’s commitment to pushing the boundaries of global expansion and innovation. Forest Interactive continues to set the standard for international growth and remains dedicated to breaking new frontiers. Our testament to this commitment is signified by some of the following initiatives:
-End-
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, ecommerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide.
Visit forest-interactive.com to learn more.
Company Profile
Brand Identity Guidelines
