MOROCCO: Forest Interactive, today announces a partnership with Orange, one of the world’s leading mobile operators, to accelerate the digital economy forward on an international stage by leveraging mobile technology.
This joint operation is in response to the increasing demand for digital vouchers in the Middle East and Africa region. Through this partnership, Orange Link, a division within Orange, will sell digital vouchers using Forest Interactive’s Digital Voucher Platform (DVP) to Orange affiliates group to streamline and deliver digital products directly to end users.
This also helps Orange’s affiliates capitalize on the demand in their respective markets and generate revenue gains leveraging the success of their own digital assets (MyOrange, Orange money, etc.).
Mobile operators will also have the option to choose which voucher they would like to sell on their sales digital platform.
“Orange’s objective is to enable our customers across Middle East and Africa to have easy access to the best international digital services”, said Frédéric Bléhaut, CEO of Orange Link.
“Forest Interactive’s DVP solution for mobile operators is not only a platform that addresses the gap in digital vouchers availability in the Middle East and Africa region, it also provides mobile operators with ready-made options that are fully customizable, increasing accessibility for all,” said Johary Mustapha, CEO of Forest Interactive.
“This is a real game-changer for the telco industry, and we need to act quickly to take advantage of this opportunity. We look forward to seeing the collaboration come to fruition and to working more closely with Orange in the future,” he added.
By leveraging the one-stop portal to cross-sell a variety of digital products, Orange users and subscribers can enjoy a wide offering of premium digital content services through a simplified and secured payment process.
Additionally, purchases are done with less verification steps needed when compared to voucher portals owned 3rd-party brands, making it more convenient process for users. This also ensures that the users’ personal credentials are secured when making those purchases.
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 15 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 16 regional offices.
Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. To learn more, visit forest-interactive.com.
About Orange
Orange is one of the world’s leading telecommunications operators with sales of 42.3 billion euros in 2020 and 142,000 employees worldwide at 31 December 2020, including 82,000 employees in France. The Group has a total customer base of 259 million customers worldwide at 31 December 2020, including 214 million mobile customers and 22 million fixed broadband customers. The Group is present in 26 countries.
Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new “Engage 2025” strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions.
For more information, visit www.orange-business.com or follow on LinkedIn, Twitter, and blogs.
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