JAKARTA — Forest Interactive participated in Instagram Marketing Asia Conference, a virtual event conducted to share about B2C and B2B Content Marketing Strategy for the Esports Industry. This topic was chosen due to the growth of the popularity of esports in Indonesia.
Megan Faustine, Assistant Manager of Marketing and Business Development at Forest Interactive Indonesia, highlighted four content marketing strategies for esports — audience and research, content management, collaboration, and optimization.
“Businesses should study consumer’s behavior more comprehensively to understand their needs and wants. After identifying the gap between what is available in the market and what our audience wants, they can tap into consumer’s daily habits and lifestyles to see where we can fit in and bridge the gap,” said Megan, who oversees Forest Interactive’s operation in Indonesia.
Megan also noted that the biggest challenge faced by gamers is in purchasing a game voucher. There are some issues a gamer should deal with when they purchase the game voucher, including overwhelming channel options in the market, limited options for available vouchers, untrustworthy payment options, lack of reward system offered, and more.
In response to these issues, Forest Interactive develops Digital Voucher Platform (DVP), a comprehensive one-stop portal for digital vouchers on digital goods. The platform brings clear value propositions for both B2B partners and end-users. The value prepositions for B2B partners include more time available for brainstorming new marketing ideas, promotions, and campaigns.
“Our team handles development challenges as well as strengthens customer loyalty and engagement to build trust among subscribers. It also offers exclusivity that helps decrease the churn rate and attracts new mobile subscribers while the DVP team resolves issues promptly and mobile operators only have to escalate consumer feedback to the DVP team,” added Megan.
Furthermore, DVP also adds its go-to-market strategy by utilizing influencer marketing. With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel. Influencer marketing will give more exposure to mobile operators to promote DVP further.
Meanwhile, from the end user’s perspective, DVP value preposition is a one-stop voucher service that eases voucher purchases and provides convenience to customers. Less verification steps needed when compared to voucher portals owned by 3rd-party brands. Customer feedback is responded to and resolved promptly, and loyalty points available and is used to redeem phone credits due to exclusivity.
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About Forest Interactive (as of May 2021)
Forest Interactive develops scalable mobile platforms that enable mobile operators and content providers to build enriched customer experiences with highly-customizable and easy-to-use platforms. With over a decade of industry experience, Forest Interactive has expanded to include a workforce of 28 nationalities in 17 regional offices and 35 operating countries, providing innovative and comprehensive solutions to over 90 mobile operators and over 120 content partners with the capacity to reach 1.4 billion subscribers worldwide.
For more information, please visit forest-interactive.com.
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Media Contacts:
Forest Interactive Press Bureau
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