According to an article by Livemint, India’s online video market is going to reach 4 billion USD by 2025 with subscription services contributing more than 1.5 billion USD.
In 2020, India has witnessed exponential growth in mobile video streaming. There are a lot of factors to this which includes cheap mobile data since 2016 when Reliance Jio priced 0.80 USD per GB of data. By providing affordable and improving connectivity in the market, and adding an established media and entertainment system, India has been one of the important markets for global streaming services.
However, global streaming services like Netflix have to compete with local streaming services that are also well established. To do this, they could focus on many things including focusing on lowering the prices, enabling content with the local language, and providing locally-made original movies/series.
For mobile operators, this is a great opportunity to expand content libraries as it will boost the data usage by customers. The existing LTE network investments, or the future ones, will be sufficient and useful to support this increase of data load.
Company Profile
Brand Identity Guidelines
