Across many industries, there are shifts in consumer trends year to year. Through this infographic, we would like to show you the 2021 digital consumer trends for the telecommunications industry. 4 major things to look out for include: #5G network adoption, the rise of the gaming industry, OTT versus Pay TV, changes in purchasing behaviour.
In short, 5G-enabled mobile phones are still less likely to be a priority for many consumers. According to GSMA’s consumer survey data, more consumers are still relying on the basics such as battery life quality. However, the adoption of the 5Gnetwork will most likely be led by gamers as it will support an enhanced gaming experience.
Other than that, as individuals are looking for more entertainment, OTT and Pay TV are competing against each other. It’s forecasted that by 2025, Pay TV will still win in some countries.
As to purchasing mobile phones or other handsets online, most consumers still prefer visiting physical stores despite the risks of going outside.
As the vaccines are rolling out in many countries, we should see improvements in terms of how the world tackles the pandemic. Parallel to that, the 2021 digital consumer trend will likely continue evolving through time given the uncertainties we’re still facing in the future.
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