MOROCCO: Forest Interactive Morocco enters a partnership with Kenz’up, the Casablanca-based technology start-up offering exclusive and multi-brand loyalty rewards, to widen digital voucher offerings to its app users. This collaborative partnership comes at the heels of Morocco’s growth in the gaming industry and e-commerce market.
This joint partnership enables Kenz’up users to utilize their loyalty points in the mobile app to redeem gaming and entertainment-related vouchers such as Crunchyroll, Garena Free Fire, PUBG Mobile, Roblox, and more digital vouchers that were previously inaccessible to Kenz’up users in Morocco.
“We’ve witnessed the increasing demand for digital vouchers in the country in the past year, and through diverse voucher offerings integrated on the Kenz’up mobile app, we hope to deliver a convenient, secure localized checkout experience for these new vouchers for users in Morocco,” said Houda Lahrichi, Africa Regional Manager. “Not only will Kenz’up be able to seamlessly enrich the purchase experience for users, but this mutual partnership will also increase business capabilities and functionalities.
Today, Kenz’up is one of the most popular e-voucher wallet apps in Morocco, boasting more than 5 million downloads since its launch in 2020. Offering QR code payments, loyalty points, and referral programs, the app allows users to earn points and cashbacks at a wide variety of exclusive stores such as Afriquia, Fendi, Gap, Gucci, Mac, Massimo Dutti, Polo Ralph Lauren, Zara, and more.
As Forest Interactive Morocco joins the ranks of Kenz’up’s preferred content distribution partners, this partnership strategically aligns both companies with the long-term benefit of optimizing digital product offerings and accelerating Kenz’up business in the country and beyond.
Users may download the Kenz’up mobile app via Google Play Store and App Store to enjoy exclusive rewards and cashback for any purchases made via Kenz’up brand partners.
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 25+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. Visit forest-interactive.com to learn more.
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