PHNOM PENH — Forest Interactive Cambodia enters a partnership with the country’s leading mobile operator, Cellcard, to jointly bolster the growth and development of the gaming community in the Kingdom.
Forest Interactive Cambodia is the first gaming content provider to partner with Cellcard for its newly launched PlayGame Unlimited, a data product catered to the growing needs of the gamers in the country.
As part of the deal, the new product plan will enable gamers to enjoy in-game credits and digital gift cards from a wide range of popular global titles such as Steam, PlayStation, XBOX, Nintendo, Apple, Google Play, Spotify, Netflix, and Amazon, most of which are not yet available in Cambodia.
Additionally, gamers can also collect unique loyalty points called PlayCoins for every transaction, when subscribing to bundles. These points can be used to redeem in-game goodies exclusively available on PlayGame.
PlayGame Unlimited, Cellcard’s data product catered to
the growing needs of the gamers in the Kingdom. (Credit: Cellcard)
Soknang To, Country Manager of Forest Interactive Cambodia, said: “The partnership with Cellcard is a step forward in providing inclusive opportunities and unique experiences to the growing gaming community in Cambodia. Forest Interactive has always committed in building an environment where all gamers have an equal chance to enjoy streaming, playing, and get the most out of their mobile experience.”
Ian Watson, Chief Executive Officer of Cellcard, said the partnership with Forest Interactive further extended the ecosystem that his team were building for esports and gaming in Cambodia. “Cellcard, as the only proudly Khmer mobile company, is committed to growing the gamer community in Cambodia and have Khmer gamers on par with those from neighboring countries,” said Ian.
“Our position is to provide gamers as many experiences and opportunities as we can for them to enjoy their game and improve skills. Partnerships such as with Forest Interactive play a vital role in our gamer strategy.”
Prior to this partnership, Forest Interactive Cambodia launched Wallet Codes, a gaming wallet and digital voucher platform, with a goal to accelerate digital financial inclusion in the Kingdom and provide everyday Cambodians the opportunity to enjoy premium online content services by offering them flexible alternative payment channels on the platform.
To learn more about Forest Interactive and Wallet Codes Cambodia, visit forest-interactive.com and kh.wallet-codes.com.
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About Cellcard
Launched in 1998, Cellcard is the only Cambodian owned telecom operator and part of the Royal Group of Companies. Cellcard provides connectivity to more than three million customers with a strong commitment to empowering the Cambodian people and the economy for the digital age and beyond. Visit www.cellcard.com.kh. Media inquiries: [email protected]m.kh.
About Forest Interactive (as of February 2021)
Forest Interactive develops scalable mobile platforms that enable mobile operators and content providers to build enriched customer experiences with highly-customizable and easy-to-use platforms. With over a decade of industry experience, Forest Interactive has expanded to include a workforce of 28 nationalities in 17 regional offices and 35 operating countries, providing innovative and comprehensive solutions to over 90 mobile operators and over 120 content partners with the capacity to reach 1.4 billion subscribers worldwide.
For more information, please visit forest-interactive.com.
Follow Forest Interactive on LinkedIn, Instagram, Facebook, and YouTube.
Media Contacts:
Forest Interactive Press Bureau
C-7-2, Megan Avenue 2,
No. 12 Jalan Yap Kwan Seng,
Kuala Lumpur, 50450, Malaysia.
+603 2162 2728
[email protected]
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