PHNOM PENH: Wing Bank (Cambodia) Plc, the bank for every Cambodian, has established a valuable partnership with Forest Interactive Cambodia, offering accessible and affordable e-vouchers for a variety of users on their mobile app, including the growing gaming market segment.
Through the partnership, customers of Wing Bank can purchase a wide range of digital gaming and entertainment vouchers with applied discount options up to 60% off for famous gaming titles including Mobile Legends Bang Bang, PUBG Mobile, Garena Free Fire, PlayStation, LifeAfter, Onmyoji, Identity V, Valorant, Roblox, Razer Gold, Nintendo, Steam Wallet, and lifestyle and entertainment products such as Spotify, Netflix, Amazon, Marvel, Discord, and other famous contents.
Han Peng Kwang, CEO of Wing Bank, shared the importance of utilizing digital vouchers through a specialized marketing campaign to answer the growing needs of customers. “Having this partnership not only increases awareness of digital vouchers for our users’ benefits but also helps refine our marketing strategy from this point onward.”
“The Digital Voucher Platform is an ideal domain for us to explore and expand further into and we look forward to seeing how this develops in order to provide our customers with a better digital experience,” he added.
Since 2008, Wing Bank has changed the way Cambodians access finance for the better through instant, secure, and mobile services. Wing Bank now offers a variety of cutting-edge financial solutions to both individual and corporate clients through its Wing Bank app, over 80,000 merchant partners, and industrial leaders such as Mastercard, Visa, and Western Union.
Soknang To, Country Manager at Forest Interactive Cambodia, expressed his excitement to cooperate with the Cambodian bank, as the country moves forward with its mission to become fully digital by 2023. “We warmly embrace Wing Bank as a partner and are delighted to widen Wing Bank App users’ accessibility to digital vouchers for games and entertainment content, especially from Forest Interactive’s own Digital Voucher Platform (DVP). We hit two birds with one stone with the campaign strengthening Wing Bank’s local presence and our continuing efforts to fully integrate digital payment domains in the everyday lives of Cambodians.”
Forest Interactive has more than 16 years of industry experience in the mobile technology and communications industry. The Digital Voucher Platform offers mobile operators and businesses better engagement with their users for digital goods, including e-vouchers.
Customers of Wing Bank can start having access to the discounted digital e-vouchers up to 60% via the Wing Bank app by 10th April, 2023 onward.
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About Wing Bank (Cambodia) Plc
Wing Bank (Cambodia) Plc – the bank for every Cambodian – is driven by the vision to provide every Cambodian with convenient access to financial services relevant to, and for the improvement of, their daily lives.
Wing Bank has revolutionized the way Cambodians access financial services by introducing instant, secure, and convenient Mobile Financial Services since 18 August 2008.
Today, Wing Bank serves the entire Cambodian population with 100% coverage of the districts in Cambodia thanks to the innovative Wing Bank App, and partnerships with industry giants such as Mastercard, Western Union, Visa, and Ria.
Wing Bank provides an array of advanced financial products both for individual and corporate customers. These include loans, deposits, micro savings, credit referral services, money transfers, utility and insurance payments, supply chain payments, payroll services and even phone top-ups. In addition, Wing offers retail payments via “WingPay”, and also has introduced the “WingMall” e-commerce platform.
Both small and large companies alike are now using Wing’s payroll and disbursement services, speeding up payments.
Wing Bank is committed to providing financial, gender and digital inclusion to the unbanked and the under-banked, allowing every Cambodian to enjoy convenience and security when it comes to financial services.
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 25+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. Visit forest-interactive.com to learn more.
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