The competition between OTT and Pay-TV has grown tighter for the past years. It could be tempting to cut cords as Netflix and other streaming platforms are on the rise. However, this is not always the case. In most markets, video streaming platforms and subscriptions will remain a threat to Pay-TV. This is forecasted to happen mostly in Brazil, US, and Scandinavian countries (except Finland).
Finland and some other high-income markets like Spain and Portugal see growth in Pay-TV subscriptions from 2020 to 2025. Though the growth is predicted to be on the low single digits, Pay-TV will still likely be used to stream live sports –especially football. On streaming platforms, live sports like the US Open tennis and English Premier League football is available to stream via Amazon.
2021 OTT vs PAY-TV Digital Consumer Trends
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