With every expansion of internet connectivity, and increasing mobile device accessibility, mobile value-added services (mVAS) has been able to follow suit with ever-improving features and facilities to cater to an increasingly diversified audience.
Since the beginning, mVAS aim to amplify the user experience to basic communication packages. It has been on an upward trajectory over the years, accommodating the changing trends of consumer needs. At the current explosive rate of growth, mobile VAS is expected to grow by USD 723.25 billion by 15.76% every year until 2027.¹
When it comes to where the future lies for mVAS, it becomes an intriguing topic of trends and developments shaping the landscape for years to come.
Digital Innovation and Mobile VAS
One of the highlights over the ten years in the growth of mobile VAS is the rise of mobile applications.² This transformation has revolutionized the way people interact with their mobile devices, creating new opportunities for companies to develop personalized and targeted services and applications for individual users. Another highlight is the highly accessible mobile payment. This innovation has created a tremendous impact in the mobile VAS industry. Users can now easily access services with convenient payment methods.
5G Technology and the Revolution of Mobile VAS
The rollout of 5G networks is poised to revolutionize Mobile Value-Added Services (mVAS) in several significant ways, owing to the substantially faster speeds and lower latency that 5G technology offers.
This upgrade allows for an upsurge in cutting edge and data heavy applications that were previously unfeasible to run smoothly. These advancements hold the potential to reshape user interactions with mobile devices. They usher in an era of connectivity and digital experiences, faster, more interactive, and more immersive than ever before.
High mobile device penetration drives a rising demand for mobile services and an expanding subscriber base. More people rely on mobile devices for entertainment, education, and remote work. This shift paves the way for increased investment and innovation to meet evolving consumer needs.
Ultra-Fast Speeds
5G networks offer dramatically increased data transfer speeds compared to their predecessors, such as 4G LTE. Users now experience virtually instantaneous content delivery. This makes data-rich services like high-definition video streaming, augmented reality (AR), virtual reality (VR), and large file downloads more accessible and seamless.
Enhanced Video Streaming
With 5G, mVAS can deliver high-quality video content in 4K and up to 8K resolutions. This is particularly valuable for content streaming, live broadcasting, and video conferencing applications. The improved video quality significantly enhances user experiences. Content providers can offer premium services, like live sports events and concerts, in ultra-high definition. All of this is available at an affordable price.
Augmented Reality (AR) and Virtual Reality (VR)
5G’s minimal delay and high bandwidth are ideal for the proliferation of AR and VR applications. Mobile VAS can provide immersive experiences, such as AR-based navigation, virtual tourism, and VR gaming, with greater realism and interactivity. Users can now enjoy these services on their mobile devices with minimal motion sickness and maximum immersion.
The Future
In summary, the 5G network rollout marks a significant leap in mobile technology, unlocking fresh opportunities for Mobile Value-Added Services. Faster speeds and lower latency enhance existing services and pave the way for innovative, data-intensive applications. This combination transforms what was once unfeasible into achievable possibilities.
These advancements have the potential to transform how users interact with their mobile devices, and usher in a new era of connectivity and digital experiences that are faster, more interactive, and more immersive than ever before.
If you’d like to know more about ways you could tap into this rapidly expanding market, connect with us at forest-interactive.com/contact-us today!
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 14 regional offices.
Delivering content subscription services, service delivery platforms, digital vouchers, e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30+ countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. Visit forest-interactive.com to learn more.
References:
- Mobile value-added services (VAS) market size to grow by USD 723.25 billion between 2022 and 2027; Growth driven by the rapid increase in smartphone penetration – Technavio https://finance.yahoo.com/news/mobile-value-added-services-vas-010000868.html
- Why would telecom customers continue to use mobile value-added services? https://www.sciencedirect.com/science/article/pii/S2444569X22000786
